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Music Videos
Official Visuals
Release visuals, performance edits, and cinematic drops built around the SquadUp sound.
Videos & Media
Content
Watch on YouTube
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Studio Sessions
In The Booth
Raw recording clips, writing sessions, producer moments, and engineering notes from the room.
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Behind the Scenes
Behind the Sessions
Rollout prep, video days, production breakdowns, and the work that happens before the post.
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Artist Interviews
The Conversation
Artist stories covering craft, career moves, influences, and independent music lessons.
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Freestyles / Cyphers
Squad Cypher Series
Bars-first clips, cyphers, freestyle sessions, and unreleased performance moments.
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Performance Clips
Live & Direct
Show footage, rehearsal clips, pop-up performances, and crowd-facing label moments.